Polaris Brand Guidelines
Our brand guidelines empower us to connect with our audience, establish a strong presence, and tell our unique story. Let these guidelines be your compass as we build and evolve our brand.
Core Logo
This is the primary logo used in most cases for Polaris' visual identity. This logo is not to be altered by any means, and high-quality versions must be used at all times.
Logomark
Polaris’ brand is embodied in its logo—an abstract fluid star, a guide for enterprises. This represents the ever evolving landscape that cybersecurity poses. The three elements that this mark is comprised of represent the containers themselves and the barrier that we’ve solved for to protect those workloads.
Logo Usage
Rules of thumb on the best practices using the Polaris logo.
Minimum Sizes
The version is optimized for sizes that are not excessively small. It mandates a minimum height of 40px for digital applications, ensuring legibility and clarity even at larger dimensions.
Clear Space
Be sure to provide clear space around all Fr0ntierX logos. As the size of the logo scales, a good rule of thumb would be to use the dimensions of the Polaris logo mark as the size of clear space required. Generally, at least 40px should be enough.
Combinations
The consistent use of color is vital to effective brand recognition. Our brand should always be represented in one of the colors on this page, aside from specific recommendations within this guide.
The Do's
Always download (yes, even if you are returning here) and use the high-quality logo files we provide for both print and digital formats.
Always use an approved Polaris logo when linking to Polaris.
You’re welcome to include the Polaris logo in blog posts, social posts, or news articles about Polaris.
Use .svg or any other vector file format for large scale usage of the Polaris logo.
The Dont's
Please keep the Polaris logo just the way it is – no changes to its proportions, colors, or design.
Skip the filters or effects – our logo shines best in its original form!
If you’d like to use Polaris trademarks, logos, or artwork, just reach out for prior written permission – we’re happy to help!
Make sure the logo stays upright and in its true shape – no rotating, stretching, or skewing, please.
Use the logo on backgrounds that make it easy to see – avoid busy or low-contrast backgrounds.